As our client recognized that their legacy employee recognition solution offering had become outdated, unattractive, and no longer competitive, the professionals at Excellerent provided a solution.
The mission was to redesign and rewrite their Services and Rewards Recognition product to deliver a superior UX that will help to drive user engagement, increase customer loyalty, and gain a competitive edge.
The client need
Our client is a leading recruitment, employee engagement and recognition services provider. They required a major UI rewrite of their legacy ROI-based employee recognition solution. Key to their objectives was the development of contemporary enterprise-grade SaaS solution that could not only fulfill their users’ needs through superior UX and enhanced performance, but also help attain greater market share.
Challenges
- Addressing the various pain points of the legacy application
- Convincing all stakeholders about the gains of the new UI
- Changing look and feel with rebranding capabilities for enterprise customers
- Validating user personas from the brief, doing research, and rebuilding the Information Architecture (IA) to meet the expectations, concerns, and motivations of target users
- Ensuring that modernization of UI and UX complies with standards
- Ensuring that the new UX design is intuitive to new users and does not require a learning curve for existing users.
- Considering both the needs of the business and users to create a harmonious solution
Solution
Excellerent followed an agile approach to fulfill their priorities in delivering a positive and intuitive UI/UX.
- Utilized user personas in the brainstorm and developmental phases.
- Interactive mockups and wireframes helped to build and test product ideas to ensure that they perfectly align with user needs.
- Created a design system with an ability to quickly replicate design across other modules by utilizing premade UI components and elements.
- Considered both the user’s and the system’s context before building the appropriate loading pattern for optimized performance.
- Offered personalized user experience across devices and browsers with responsive design.
- Performed usability testing to identify final tweaks and improvements.
- Provided theme customization options to change colors and fonts based on clients branding guideline.
The result
The client now has an attractive, high performance recognition application that operates in a Enterprise SaaS model. This has enabled accelerated product uptake and competitive advantage in the market.
