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Bold UX Transformation Services

Bold UX Transformation Services

As our client recognized that their legacy employee recognition solution offering had become outdated, unattractive, and no longer competitive, the professionals at Excellerent provided a solution.

The mission was to redesign and rewrite their Services and Rewards Recognition product to deliver a superior UX that will help to drive user engagement, increase customer loyalty, and gain a competitive edge.

The client need

Our client is a leading recruitment, employee engagement and recognition services provider. They required a major UI rewrite of their legacy ROI-based employee recognition solution. Key to their objectives was the development of contemporary enterprise-grade SaaS solution that could not only fulfill their users’ needs through superior UX and enhanced performance, but also help attain greater market share.

Challenges

  • Addressing the various pain points of the legacy application
  • Convincing all stakeholders about the gains of the new UI
  • Changing look and feel with rebranding capabilities for enterprise customers
  • Validating user personas from the brief, doing research, and rebuilding the Information Architecture (IA) to meet the expectations, concerns, and motivations of target users
  • Ensuring that modernization of UI and UX complies with standards
  • Ensuring that the new UX design is intuitive to new users and does not require a learning curve for existing users.
  • Considering both the needs of the business and users to create a harmonious solution

Solution

Excellerent followed an agile approach to fulfill their priorities in delivering a positive and intuitive UI/UX.

  • Utilized user personas in the brainstorm and developmental phases.
  • Interactive mockups and wireframes helped to build and test product ideas to ensure that they perfectly align with user needs.
  • Created a design system with an ability to quickly replicate design across other modules by utilizing premade UI components and elements.
  • Considered both the user’s and the system’s context before building the appropriate loading pattern for optimized performance.
  • Offered personalized user experience across devices and browsers with responsive design.
  • Performed usability testing to identify final tweaks and improvements.
  • Provided theme customization options to change colors and fonts based on clients branding guideline.

The result

The client now has an attractive, high performance recognition application that operates in a Enterprise SaaS model.  This has enabled accelerated product uptake and competitive advantage in the market.